Social media marketing

Companies wishing to meet the needs of their target audiences should strongly consider taking advantage of the communication tools offered by social media channels.

Mainly because target audiences are using these networks more and more effectively. Some even interact with their favorite brands on a daily basis. All connect at different stages of their purchasing journey.

This creates plenty of opportunities for you to tap into to get in touch with your ideal client.

In addition, more and more social media users, are reading a company’s profile on social media. They thus assess its customer relationship.

Consequently, the quantity, as well as the quality of the publications, the comments, and especially the opinions on a Facebook page, Linkedin, TikTok, or even Snapchat, have become decisive.

In addition, another very interesting advantage: social networks boost your SEO on search engines!

Definition of social media marketing

Social media marketing has become a catch-all phrase that encompasses all marketing actions on all social media platforms.

Hubspot, our premier inbound marketing partner , defines social media marketing as:

The act of creating content to promote your business and products on various social media platforms such as Facebook, Instagram, and Twitter. Your unique content should be tailored to the specific platform it is shared on to help drive conversions and increase brand awareness.

Benefits of social media marketing

What are the advantages of integrating social networks into your digital marketing strategy and into your communication strategy?

Improve your SEO ranking

Social media improves the visibility of your posts. Promotion on social media makes your content incredibly shareable. It also increases your business profile, making it more credible and reliable for search engines .

As your content becomes much easier to share, you increase your chances of building quality backlinks. You thus directly improve your ranking on search engines, such as Google.

Using hashtags, optimizing your social profiles, and creating posts / tweets, increase audience engagement.

A strategy that boosts your SEO, your SEO!

Boost brand awareness

Social media marketing agency plays a vital role in increasing your brand awareness .

Your presence on social media makes it easier for existing customers, as well as your prospects, to find your brand on the internet. Given the large number of social users active daily, the reach of your business is multiplied. Your target customer gets in touch with you easier and faster.

Increase traffic to your website

Without social media marketing, your business internet traffic is limited to your regular customers

Social media showcases your content and brand to a wider audience. People who use other keywords to find your products and services.

The more quality content you share , the more high-converting traffic you attract to your website.

Understand your audience

Social networks connect you directly with your community. Social platforms are not just marketing machines. They are a channel of communication. They allow you to understand the needs of your audience. A better knowledge of your customers then makes it possible to create a direct link with them. Connection is then simplified.

Social media therefore allow you to personally address your target audiences. To solve their problems and thus improve the image of your brand. Your editorial line gains in quality and efficiency. It becomes more personalized. As a result, your prospects and customers have increased engagement with your business.

Boost sales

Promoting your products on social networks is a simple and effective way. As you advertise to people who have chosen to engage with you by following your account, lead generation is made easier

The more regular your presence, the more likely your audience is to buy your products and services. Since it is naturally in contact with your brand.

With that noted, social media marketing does more than increase your presence and customer service.

You can also influence purchasing decisions. By sharing relevant content, such as photos and videos, or by answering questions and offering tailored solutions.

This throughout the buying journey.

The result: your conversion rates increase, as do your sales!

“Content builds the relationship. Relationships are built on trust. Trust generates sales. ”

Analyze your presence on social networks: