Thousands of companies have already understood the importance of Digital Marketing. More than 20 thousand customers invest resources on the internet and reap good results from this investment, spending less than traditional methods.
The Covid-19 pandemic crisis has further accelerated Digital Transformation processes. In a survey, 85.6% of the companies pointed out that Content Marketing, one of the pillars of Digital Marketing, would be fundamental in business resumption.
In the same survey, 70.9% of companies said they would need to improve their Marketing and Sales processes. Combining these two data, we realize that Digital Marketing is the path that many companies will take going forward. Is this your case?
Analyzing this scenario, we need to talk about the subject and show how Digital Marketing can contribute to a business’s development. We understand that doubts may arise in which you are now starting to follow this path.
Therefore, we will show in this post some points that prove the value and importance of Digital Marketing for companies. Read on to find out why this strategy will help you grow.
What is Digital Marketing
First of all, you may want to have a clear definition of what Digital Marketing is. So let’s go to it, taken from our epic page on the topic, which we strongly recommends reading:
Digital Marketing is a set of information and actions that can be done in different digital media in order to promote companies and products.
Why is Digital Marketing important for companies?
We have separated reasons for you to better understand the importance of Digital Marketing for your business. Are they:
- Ensure a strong presence on the internet
- Build a qualified audience
- Talk at the right time to the right audience.
- Getting ahead of the competition
- Invest little to start
- Analyze results accurately
Now, let’s detail each of these reasons:
1. Ensure a strong presence on the internet
When you have a problem or a question, what do you do? If your answer is: I search Google, know that you are not alone.
Google is the world’s biggest online search engine. A good investment in Digital Marketing can contribute to your company to appear in the results and be found, greatly reducing the cost of acquiring customers.
Not only when someone is looking for a solution that your company offers, but also when someone is looking for your own company. Have you ever felt frustrated when looking for a company on Google or Facebook and not finding it?
Having a digital presence today is critical. And if the customer is looking for your company and can’t find it on the internet, the chances of not contacting you are immense.
The digital footprint, of course, reaches beyond search engines and social networks. A website with its domain is the minimum that your company needs to have a good digital presence.
2. Build a qualified audience
How do you relate to your audience today? Do you know who your customers are? Your consumption habits? Their behaviors? Your professions?
Another important point of Digital Marketing for companies is that you can build an audience that really wants to consume your product/solution and relate to it until you retain it.
Digital Marketing allows you to attract people who are really interested and fit with your product/solution.
You can also organize these contacts, whether through registered emails, newsletter subscribers, or even followers on social networks. Over time, this audience will become a fundamental asset for the company.
3. Speak to the right audience at the right time
In the topic above, we talked about building the right audience. However, Digital Marketing makes it possible to go beyond and build the right audience and communicate with them at the right time.
Unlike offline marketing, where it is often impossible to pinpoint exactly which audience you are talking to, Digital Marketing enables a much more precise segmentation level for your audience.
It is also possible to create more than one audience and segment communication for each type of audience. With the tools available on the market, it has become easy to monitor users’ activities and profiles.
Thus, it is possible to target very specifically the people for whom you want to advertise a product, service, or content. This enables you to customize your actions and marketing strategies further.
For example, if you segmented your actions to small market owners, you can create content and campaigns that answer specific questions and pains in that segment. As a result, your audience will identify much more with your actions, and so the results tend to be much better.
Do you know that you are getting an email campaign, and that has nothing to do with what you need? Or that flyer you received in the mailbox that offers a product that you have already purchased?
These communication errors are often expensive, and with Digital Marketing, you can avoid them.
Read: Trends in Digital Marketing for 2021-2022
4. Get ahead of the competition
As we talked about in the introduction to this article, many companies are only now waking up to the importance of Digital Marketing. This shows that you will still differentiate yourself from most of your competitors if you start investing today.
In the post, five benefits of Digital Marketing for small businesses + cases for you to be inspired, we already talked here on the blog that Digital Marketing is the best option for companies that need growth.
Your company can differentiate itself from the competition by creating good content that helps the customer in the identification and solution of their problems. Imagine that you are looking for a solution and do not yet have references.
So, which company do you trust more: a company that has a good website, a good fan page, and a blog with free and valuable content or a company that has none of that?
5. Invest little to start
We are not implying that Digital Marketing is free. It is not. However, with the tools available today, with the high segmentation power and the most varied strategies for optimizing search engines, investing in Digital Marketing has become much cheaper than investing in traditional media.
Over time, the price for offline marketing ended up being high. Advertising on television, radio, in print, or on billboards is expensive. It is a high investment, and most companies, especially those that still have little revenue, cannot handle it.
Digital Marketing, while requiring a minimum investment, can be much cheaper than offline marketing. Not for nothing, online marketing strategies also occupy a large part of the marketing strategies of large companies.
6. Analyze results with precision
As we said above, Digital Marketing allows you to determine much more precisely who your audience is and what your tastes and preferences are. Likewise, it is possible to follow the results of any Digital Marketing action with the same precision.
Let’s use it as an example of a flyer ad and an Email Marketing campaign.
In the case of flyers, you even know how many pieces you have printed, but you cannot know exactly how many were delivered, how many were actually read, and how many generated your company’s sales.
Already with emails, you can have the exact access of how many people opened each one, how many clicked on a link, and even how many made a purchase through this campaign.
The example is not limited to this type of campaign. You can monitor users’ behavior on your site with extreme precision, the performance of ads on Google, the results of a post on social media, and the user’s referral path until he becomes a customer, and much more.
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