Social media marketing is a buzzword that is currently experiencing a boom. The question a lot of firms ask themselves: Is social media effective for their own marketing strategy, or is it an additional expense without actual effects?
Without social media marketing, an important component is missing in the communication strategy! Regardless of whether EPU’s, medium-sized companies or large corporations – the power of social media must be actively used!
Social media are increasingly influencing public opinion
Why is politics increasingly relying on social media in election campaigns and general campaigns? The answer is obvious: Social networks and their content are increasingly shaping public opinion on topics. This does not only apply to social issues, but also to the formation of opinions on companies, brands, and products. Anyone who ignores this important development jeopardizes the company’s success in the long term. So if you’re still wondering about using social media, you’ve missed the shot almost!!
Provide content and act strategically
Social media marketing means planning precisely and strategically which social networks are sensible to use for your target groups and, in the next step, how they are used. Social media marketing doesn’t just mean setting up a fan site on all platforms and then briefly entering the site’s admin area every six months! Then it’s better to leave it … It is much more important to consider what content and useful information I will make available to my customers at what intervals (frequency of postings)? How should the opinion of products and services in the social networks be influenced? What communication goals should be achieved? Only those who attract attention through informative and amusing content on social media channels can sustainably inspire their “fans” (customers)!
Direct communication with customers via social media
More and more customers and interested parties are using Facebook, Twitter & Co. for direct communication with companies. Be it via the news function of the social networks or via comments – customers are increasingly asking companies about products and services via social media. The evaluation function is also increasing in importance. Customers give feedback on the services provided and thus give companies valuable information on quality and customer wishes/expectations. This creates a new form of customer service and a low-threshold opportunity to achieve conversions. Companies that manage to provide their customers with the information they want with service orientation, a pinch of charm and humor will benefit greatly from it!
Set social signals
Even if the Google algorithm does not currently include the social signals directly in the ranking results, there are indications that this is planned in the future. So Social Media Marketing in Pakistan closely monitoring the developments of Google and can determine: Anyone who only starts with social media marketing when it is a fixed component of SEO (search engine optimization) will fall behind in terms of site ranking.
Conclusion on social media marketing
The majority of companies can benefit immensely from social media marketing! The more opinions are formed in our society via social networks, the greater the importance of marketing. This also increases the risk to one’s own company’s success by hiding these developments. Starting and/or expanding social media marketing is therefore not a fashion trend but an important task for sustainable marketing concepts.
Wisdom of Life 